Records are usually to be admired, but definitely not this one.
Electronic Arts has won what has to be one of the worst Guinness World Record of the digital age.
The American game publisher has received the 2020 Guinness World Record for the most downvoted Reddit comment as a result of its controversial comment on Star Wars Battlefront 2’s lootboxes back in November 12, 2017. This dubious yet impressive feat was spotted in the Guinness World Records by Reddit user -amsha-.
EA’s unpopular comment received an almost unbelievable 667,821 downvotes, handily beating the second most downvoted comment by more than 600,000 votes. Oddly enough, it also received 109 Reddit Gold awards.
Here is the comment in full:
The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.
EA’s comment is hated on a scale never before seen in Reddit history, and we don’t think it will be beat in the foreseeable future.
Simply creating a free account on the Guinness World Records website will allow you to look up every record to date, including the EA record, which is listed under “Most downvoted comment on Reddit.”