As with July, the Xbox One outsold the PlayStation 4 in August 2016 in the United States, making it two consecutive months that Microsoft’s gaming system has outsold its Sony rival.
Granted the PS4 had been the sales leader in all of 2015 except for October, when Halo 5: Guardians
was launched, this is quite the accomplishment for a console that many had marked for dead.
The launch of the well-received Xbox One S early in the month had a lot to do with sales surge. The feature-rich console is 40 percent smaller than the original Xbox One and supports HDR, 4K gaming, streaming and Blu-ray.
Xbox Marketing CVP Mike Nichols had the following to say:
"Thanks to our fans and their excitement for new Xbox One games and the recently launched Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for video and gaming, Xbox One was the best-selling console in the U.S. in August, according to NPD Group."
Microsoft's sales triumph comes a day after Sony revealed the PlayStation 4 Slim
and PS4 Pro
, both of which will be available during the holiday season. Priced at $400 and positioned as a solution for 4K gaming, the Pro features amped up graphics processing capabilities and, like the Xbox One S, HDR and 4K capabilities.
It must be noted that July and August are among the worst months for the gaming industry. It will be interesting to see whether or not the Xbox One outsells the PS4 Slim and PS4 Pro in September through December.