Microsoft has launched its marketing blitz for the Xbox One S, and it isn't holding any punches. The company's latest TV Ad touts the slimmed-down system's 4K Blu-Ray player, something the PS4 Slim and PS4 Pro oddly don't have.
In fact, the ad specifically mentions that the Xbox One S is the "only console with 4K Ultra-HD Blu-ray," offering owners both physical and streaming media. The PS4 Pro only supports 4K streaming of media from Netflix and YouTube, while the Slim offers niether.
The video also promotes the Xbox One S's high dynamic range support, showcasing Forza Horizon 3 and Gears of War 4.
Check it out and let us know what you think. Is it a good ad?