Likely to be considered one of the most surprising business acquisitions for years to come, Amazon has purchased Twitch for $1.1 billion, putting to rest earlier reports claiming that Google would be the one to buy the video streaming company. The pairing of Twitch and Amazon makes more sense than a pairing with google, considering that Google-owned YouTube serves much of the same purpose as Twitch. Still, with Twitch charging basic users nothing to use its services, the question on every gamer's mind is whether that will soon change, and/or if Amazon will use the platform to painfully market its products. Amazon CEO Jeff Bezos had the following to say about the acquisition:
"Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month – from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old. Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community."Twitch CEO Emmett Shear seems to be confident that no undesirable changes will be made to the company, stating that both companies believe in “the future of gaming” and that Amazon’s resources can help bring Twitch to new heights:
"Amazon and Twitch optimize for our customers first and are both believers in the future of gaming. Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world."It's a lot to take in, but we think Twitch might finally get the resources needed to finally take on a behemoth like YouTube. Do you have any concerns regarding the acquisition, or would you have preferred Twitch went to Google? Share your thoughts in the comments.